Envision an in-store mobile experience that gives customers product reviews, suggests products based on shopping history and current cart contents, and instantly alerts sales associates to customers requiring advice or assistance.
Retailers know the importance of motivating employees. Happy staff often result in delighted customers. And if the customers are happy, odds are they'll spend more.
With all of retailers' heavy interest in maintaining and attracting new customers, managing inventory, anticipating shoppers' tastes, and delighting everyone who ever walked through the door, the very end of the e-commerce process sometimes gets lost in the shuffle. That's too bad, too, since actually getting the product is the whole point of the exercise.
Retailers have a pretty good understanding of their levels of shrink due to theft, but I think we would all be surprised at the level of theft due to counterfeiting -- if only we could identify what was counterfeit. Supply chains are complex, spanning many touch points along the chain of custody from original manufacturer to consumer. How do suppliers, ...
Retailers' engagement with RFID will increase in the next six months, according to our recent poll. That correlates nicely with a much larger study by Intermec on business investments in mobile technologies. Turns out, there's a bit of interest out there in how new technologies could cut costs on delivery and logistics by substantial amounts.
Remember back in the day when the only thing Amazon sold was books? That was back before tablets and e-readers; back when stories and information lived on paper. You might call up a catalog merchant for an item that would arrive on your doorstep a few days after you really wanted it.
6/19/2013 3:04:49 PM
FCDC on keep customers in your store while on their smart devices
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